LOOK AGENCY
At Look Agency, I worked alongside cultural architect Travis Bass on a high-octane mix of brand activations, fashion events, and subcultural moments that danced between luxury and the underground. I contributed to creative direction, production, and strategy for clients like NARS, Porsche, smart car, PS2, and Vogue, always with a focus on creating immersive experiences that felt bold, current, and just a little off-centre. Highlights included afterparties for Madonnaand Christina Aguilera, fashion week bashes following Bryant Park runway shows, and Beyoncé’s “Heat” perfume launch in Union Square—a full-scale, public spectacle that brought out thousands of fans and a seriously iconic fire display.
One particularly surreal night involved co-producing a Halloween party inside Mark Zuckerberg’s NYC apartment—an eerie, ultra-private affair that blurred tech, fashion, and art world circles in the most unexpected ways. We also staged late-night installations in Chinatown, turned forgotten spaces into branded wonderlands, and pushed the envelope on what live brand engagement could look like. My role spanned from building pitch decks and managing production timelines to curating guest lists and refining brand messaging. It was fast, chaotic, and electric—the kind of creative bootcamp that shapes your instincts forever.
