ABOUT ME
I’m a multidisciplinary creative, brand strategist, and founder of Paper Cuts Creative, a boutique agency and creative launchpad for purpose-driven brands. With over 15 years at the intersection of design, food, branding, and storytelling, I build unforgettable experiences that are as strategic as they are soulful.
After earning my BFA from Parsons School of Design in New York, I began my career crafting immersive environments for global fashion, tech, and hospitality brands. I’ve worked with names like Vogue, W Hotel, and NARS—brands that understood the power of atmosphere and narrative.
Over the years, I’ve gone on to found and lead brands like FIT Eats in California and VIBRA Taqueria in Colombia—each one a unique blend of culinary identity, immersive design, and community-driven strategy. Whether I’m hand-building furniture for a coastal taco joint or directing digital campaigns across 60+ healthcare locations, my work stays visually striking, people-focused, and culturally tuned-in.
Through Paper Cuts Creative, I help founders and organisations bring big ideas to life through immersive branding, story-driven design, and bold strategy. I’m also the author of an upcoming literary work that explores themes of food, identity, and transformation—an extension of my deep commitment to cultural storytelling.
With a hands-on leadership style, creative fluency across disciplines, and a deep commitment to inclusivity, I aim to bring not just style—but soul, strategy, and substance—to everything I touch.